As part of a digital and brand transformation, Tabcorp’s Keno partnered with Fjord to imagine and design a killer set of service concepts, design an MVP responsive website and iOS application.

Service concepts

Fjord co-created 15 service concepts to improve the game’s experience. Sacha illustrated each concept to enable testing with customers. Concepts that tested well were implemented into the 2020 roadmap.

Responsive website MVP

As part of Keno’s brand transformation, Sacha lead a small team to design the experience, digital brand extension and detailed UI of a new responsive website. The biggest challenge was digitising the analogue gameplay while staying true to the in-venue experience.

iOS Application